Case Study

Cleaning In Action

Cleaning In Action came to us seeking guidance on growing their digital presence and in return, their business. They are a local family-owned business and pride themselves in providing the best customer service. Most of their business was generated through referrals.

Cleaning In Action Old Website
Cleaning In Action Old Website

The Problem

Limited Growth

Although Cleaning In Action had an outstanding reputation among their clients, this was only translating into a small amount of new clientele every year.

Their current website wasn't generating any new customer leads and instead they relied on word of mouth referrals from their customers.

The Solution

Establishing An Online Presence

Seto Marketing revamped Cleaning In Action's website and focused on increasing Paid and Organic Traffic using modern and best practice SEO techniques. This translated into a direct increase in bookings and in sales.

Commercial bookings also improved as well and these larger contracts allowed Cleaning In Action to have a better sense of financial security.

Following the launch of the new website, they are currently looking at expanding their team to meet the demand of their clients.

Cleaning In Action Website Mockup
Effective Digital Ads


Effective Digital Ads

We used Customized Google Ads to target specific services Cleaning In Action offered. Optimizing these Pay Per Click (PPC) advertisements allowed Cleaning In Action to get the best Return On Investment (ROI) with their targeted ads.


Increase Brand Awareness

Once their new website was completed, we began to run social media campaigns on Facebook and Instagram. Customer Retention helped increase the efficiency on their customer acquisition cost as well as increase brand awareness.


New And Old Clients.

With the website optimized for turning views to clients, their was a steady flow of new clients. Using Customer Retention Management (CRM) software and strategies, Cleaning In Action was able to hit record profits for the year.

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