Case Study

Artistic Academy

Artistic Academy started working with Seto Marketing in order to help them establish an online presence with their new luxury salon. They looked to us to handle their digital marketing strategies and to build a website that has multiple functional components.

Cleaning In Action Old Website
Artistic Academy Old Website

The Challenge

New Business: Three Services

Artistic Academy is a new luxury hair salon that needed a clean welcoming website. They needed a space to show all their different services for three different categories: salon, spa, and school.

They wanted to show their skill set and expertise in these three categories, but also make it clear that they are not just a hair salon and spa —they have training programs for students as well.

The Solution

Crafting The Website

Creating a website that is friendly to users while still establishing a luxury and welcoming vibe was important. Allowing customers to book appointments and to navigate the services and prices easily was important to increase conversions on the website.

Aesthetic and ease of use allowed Artistic Academy to take their brand and business to the next level.

Artistic Academy Website Mockup
Artistic Academy New Website


Social Media

Setting up Social Media (E.g. Facebook, Instagram) profiles for a beauty brand is a must.  Educating and working with the owner of Artistic Academy, we are able help grow the business with proven effective social media strategies.


Repeat Customers

Establishing a customer base is important for recurrent service based businesses. Working with establishing best practices and following up with email marketing campaigns increases the amount of repeat customers.


Growing The Business

We used simple design elements such as fonts, colors and spacing to create an elegant yet welcoming look for their new site. As their business continues to grow and expand, new functionality such as login and course pages for their students will be added.

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