Most window washing companies grow their company through word-of-mouth and any service company will tell you that this is the most important aspect when it comes to running a successful window cleaning company.
Word-Of-Mouth referrals are built off:
High-Quality Work
Customer Satisfaction
Each of these takes time to hone and practice but by putting these factors as a priority, your customers will recognize them and you will get:
Glowing Reviews
Return Customers
New Referred Customers
What we at Seto Marketing want you to do is to re-think Word-Of-Mouth referrals. Instead of Word-Of-Mouth referrals as the sole lead generator (getting new clients) we want you to think of it as a multiplier.
For example, for every client you get, the client will tell their friends or family about you. These friends will reach out to your business and so-on. This means 1 customer + 2 (word of mouth referral) = 3 clients for every 1 customer.
Because Word-Of-Mouth referrals are a multiplier and not every customer refers another customer, if you don't have another source of lead generation, growth can be slow albeit you'll have a loyal clientele.
Instead, you need to have something that works to bring in new clients in high quantities (100's at a time).
"I had Window Cleaning Company come and clean my windows today and I have to say I was very impressed. The lead technician (Jerry) was very nice, extremely professional and did an amazing job cleaning my windows. He worked hard the entire time he was here. We definitely plan to keep you guys in mind for future cleaning projects. Great job!"
