Choice Travel & Tours had an established business working as a travel agency. They wanted to improve their digital marketing as well as improve their old website.
As a travel agency, competition is high. With lots of different flight and package options Choice Travel & Tours wanted to display these choices to customers. To compete with bigger airlines and travel agencies, Choice Travel & Tours needed a robust marketing strategy.
Building trust with clients is important especially in the travel industry. Making big purchases such as a flight or vacation, establishing credibility is key. We aimed to create a website that not only showed off their unique packages but showed their expertise and excellent customer service.
They say seeing is believing. Videos are a great format to show off products such as vacation destinations. Broadcasting these packages across Social Media platforms using methods such as posts and stories, we are able to remind and educate customers about new packages and that the best way to travel is with their company.
Providing lots of options and touch points for customers to request flights improved conversion rates for customers. Phone calls and contact form fill outs increased as did the amount of visitors to the website.
With an extensive client list, they needed strategies to take advantage of these clients. Using tools such as email marketing, is a great way to keep your customers informed and provide them details on new offers.
